Advertisers running campaigns on Zepto now have a new feature that simplifies campaign management: Bulk Keyword Upload for Sponsored Products.
Earlier, adding keywords to Sponsored Product campaigns had to be done manually, often one by one. With the new bulk upload capability, advertisers can now add multiple keywords at once using a bulk sheet, making the process significantly faster and more efficient.
Why Bulk Keyword Upload Matters for Advertisers
Managing keywords at scale is one of the biggest operational challenges in performance marketing. For brands running multiple campaigns or promoting several SKUs, manual keyword additions can become time-consuming.
The new bulk upload feature helps solve this by enabling:
- Faster campaign setup
- Quick keyword expansion
- Simplified optimization for large accounts
- Reduced manual effort for campaign managers
This feature is particularly useful for brands that actively optimize their campaigns by frequently adding high-performing search terms or testing new keyword sets.
Current Issue Some Brands Are Facing
While the feature is live, a few advertisers have reported a small technical issue. When attempting to download the bulk sheet template, the platform may log the user out automatically, preventing the file from being downloaded.
This appears to be a temporary glitch and will likely be resolved soon.
Final Thoughts
The addition of bulk keyword upload is a practical improvement to the Zepto Ads ecosystem, making Sponsored Products more scalable and easier to manage for advertisers working in quick commerce.
As retail media on quick commerce platforms continues to evolve, such features will play an important role in helping brands manage campaigns more efficiently and scale performance faster.
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