Case Studies
Indian Confectionary Brand - Amazon
Achieved a remarkable improvement in ROAS, scaling from an initial 1X to close to 4X in just three quarters.
When I took over the brand in January 2024,the initial ROAS was just about 1. I focused on high-intent keywords and applied negative keywords to eliminate irrelevant traffic. Stopped running automatic campaigns, completely transitioned to manual campaigns for better control. I prioritized Sponsored Product Ads, used dynamic bidding (down only), adjusted bids to target top-of-search placements, and allocated most of the budget to top-performing products to maximize ROAS.
Middle Eastern FMCG Brand - Amazon
Complete restructuring and Took ROAS from 14 to 25
I inherited a client running ineffective auto campaigns and some unstructured manual campaigns, I initiated a comprehensive overhaul.
First, I segmented portfolios and product categories. Next, I conducted extensive keyword research, prioritized products, and structured nine manual campaigns for brand, competition, and generic keywords across different match types. I also implemented product and category targeting campaigns, alongside sponsored brand campaigns for each keyword type. The objective was to boost spends, increase impression share, and gain better control over investments.
Once the campaigns were live, I focused on robust reporting. Leveraging targeting, placements, and advertised product reports, I generated weekly reports featuring portfolio-level data with filters for easy reference. These reports included campaign, placement, ASIN, and keyword-level data, providing comprehensive insights.
Within three months, our efforts yielded remarkable results. The ads achieved significant spending with a strong return on ad spend (ROAS). Notably, during the Ramadan sale, it generated an impressive revenue of 2.25 million with an exceptional ROAS of 33.65 .
In May 2024, a revenue of over 3 million was generated with a ROAS of over 45 .