Flipkart Display Ads: A Step-by-Step Guide for 100% Success

Want to know about Flipkart Display ads? You have come to the right place.

A lot has been covered about Flipkart PLA and PCA, but the third ad type available on Flipkart, that is Display ad is left untouched.

In this article, I will discuss about each and every aspect of Flipkart Display ad and mark my words; after reading the entire article, you will know everything that is to know about Display ads.

What is Flipkart Display Ads?

Display ads are rich media, image/video based that help you build visibility of your brands and products among your target audience on Mobile properties.

To put simply, display ads are the type of ads you would run when you need visibility for your brands and products, and it is shown on mobile where most of the audience is.

Why Flipkart Display Ads Matter for Sellers & Brands?

1. Enhanced Brand Visibility – With ads being visible at prime placements, the brands get noticed by lakhs of shoppers. It appears at multiple touch points, creating a strong brand recall.
2. Reach the Right Audience at the Right Time – It is easier to reach right kind of audience at the right time by using Flipkart’s ads capabilities. Brands can use shopping behavior, interests, and demographics to show ads to potential buyers.
3. Better Engagement & Click-Through Rates – Display ads use visually rich creatives that grab attention, leading to higher engagement compared to text-based sponsored ads.
4. Competitive Edge Over Other Sellers – With thousands of sellers competing for visibility, display ads help brands stand out in crowded categories. They ensure your products remain top-of-mind for shoppers browsing Flipkart.

Type of Ad format available in Flipkart Display Ads

Display Ads has two types of Ad Format.

1. Video Ads – Video based ads containing a 15s long video in landscape form.
2. Banner Ads – An image-based ads containing CTA and callouts.

Display Ads follows a vCPM type pricing model which means you will be charged for each 1000 viewable impressions.

What are the budgeting options on Display Ads?

Just like PCAs, display ads also run on 2 budgeting types.

Total Budget: Advertisers must allocate a minimum budget of ₹1,000. You can specify the total budget for your campaign along with the start and end dates. Alternatively, you can choose the “Till Budget Ends” option, allowing the campaign to run until the allocated budget is exhausted. For total budget campaigns, the full amount is reserved upfront.

Daily Budget: Advertisers now have the flexibility to set a daily budget of ₹1,000 at the campaign level without the need to lock in the entire campaign budget in advance.

What are the placements available for Display Ads?

There are two placements available, homepage and category landing page.

1. Home Page – The video and banner Ads are shown on home page, which is the first page that you see when you open the Flipkart Shopping App.
2. Category Landing page – This is only applicable for Video Ads. The video ads can be shown on category pages which includes electronic, BGM, lifestyles, mobiles etc.

Budget and Scheduling in Flipkart Display Ads

Each and every ad group that you create, the budget and schedule need to be decided.

• Adgroup Budget Limit – The maximum money to be used for the ad group. It should always be less than or equal to the budget put at the campaign level.
• Budget Pacing – Unlike PLA and PCA, wherein you get to choose whether you want to evenly pace your budget or not, display ads only run on Fast Pace for Total Budget and Face Pace and evenly for Daily Budgeting, which means the budget may get consumed within a day. To prevent this, always use daily budgeting at campaign level.
• Duration – It is the time frame for which you want to run your ad. Again, the end date cannot exceed the end date put at campaign level.
• Bid (vCPM) – It is the maximum money you want to spend to get 1000 impressions. Winning bid range and minimum bid are provided to get an idea.
• Frequency capping – The maximum number of times a user should see your ad over the selected duration. You can set how many times a user can view your ads.

• Custom scheduling – Alternatively, you can schedule your ads for specific hours and days of the week.  You can set an ad schedule to limit when your ads can run. Your ads will only run during the selected times. For selecting certain hours, simply select and drag the cursor on the hours for which you want to schedule the adgroup. You can select certain hours for all the days of the week by making a selection in the “Everyday” row.

Audiences available in Display Ads

You must Choose your target audience you want to show your ads to. You can use audience from our wide range of pre-created segments. You can target based on demography and device. You can exclude anything that doesn’t fit your needs.

Ads in Display Ads

In this step, you must define your landing page and creatives. You can either set a URL or product collection page as landing page.

The url will be in form of www.flipkart.com/ while product collection landing page is similar to selecting the product in PCA, which is rule based or adhoc.

After selecting the landing page, you must upload the creatives based on the ad format selected, i.e. video or banner ads.

Requirements of Video Ad Creative

1. Video – Format: .mp4 , Aspect Ratio: 16:9 , Video Length: Max. 15s
2. Brand Logo (optional) – Format: .png, .jpeg, .jpg, All dimensions (maximum 1)
3. Background Image (optional) – Format: .png, .jpeg, .jpg, Size: 1440 X 288 px (maximum 1)
4. Callout (up to 3) – The first line of your ads and can be up to 32 characters.
5. CTA text (up to 3) – A line urging buyers to take an action like “Buy Now” or “Shop Now”. Can be up to 12 characters.
6. Text color – Either Black or white.
7. Thumbnail – Format: .png, .jpeg, .jpg, All dimensions (maximum 1)

Requirements of Banner Ad Creative

Under Banner ads, you can create custom creative or upload a creative.

Custom Creative

1. Creative Image (up to 5) – Format: .png, .jpeg, .jpg, Size: 1312 X 670 px
2. CTA text (up to 3) – A line urging buyers to take an action like “Buy Now” or “Shop Now”. Can be up to 12 characters.
3. CTA Background Color – You can pick your color from background image using color picker.
4. CTA Text color – Either Black or white.

Upload Creative

You can upload Creative with Size: 1312 X 804, Format: .jpg, .jpeg.

How to Set Up Flipkart Display Ads?

Display ads can be run by following the simple steps.

Step 1 – Click on “Create Campaign” and Select “Display Ads”

Step 2 – Enter Campaign name, ad format(Video or Banner) Duration (with end date or “till budget ends”), budget type (total or daily) and where do you want to show your ad (Flipkart only for now) and Click on “Continue“.

Step 3 – Click on “Create Ad group“.

Step 4 – Enter Ad Group name, Select place where you want to advertise products from (Flipkart or Grocery), the placements (only for Video format as for Banner ads, only home page placement is available) and click on “Next”.

Step 5 – Set budget and scheduling, Ad group Budget Limit, Budget Pacing, Duration, Bid (vCPM), Frequency capping or enable custom scheduling and Click on “Next”.

Step 6 – Select audience in this step. You can target audience based on demography and/or device. After selecting the audience, click on “Next”.

Step 7 – Create ad, where in you must provide a custom URL or product selection(just like PCA). After this, you must upload/create creatives with the specific guidelines and click on “Save Ad group”.

Step 8 – If you want to create more ad groups click on “Add Ad Group” and repeat step 4 to 7. Otherwise, click on continue, review the campaigns and click on submit to launch the campaign.

How to measure performance of Flipkart Display Ads?

After you have run campaigns, it is essential that you track the performance of every campaign. For that reports are required. Flipkart Ads Platform provides report which is available under reports section on the left panel, which you can download and utilise to track performance and take actions.

Common Mistakes to Avoid in Flipkart Display Ads & How to Fix Them

Flipkart Display Ads are a powerful tool for sellers and brands looking to increase visibility and sales on the platform. However, many advertisers fail to get the best results due to common mistakes that can easily be avoided with the right approach.

Overlapping Audiences: Wasting Budget on Redundant Targeting

What’s the Issue?

One of the most frequent mistakes in Flipkart Display Ads is targeting overlapping audiences across multiple campaigns. This happens when different ad sets are shown to the same users, leading to inefficient budget allocation.

For example, if you’re running separate campaigns targeting “Shoppers interested in Electronics” and “Recent Visitors to Your Store,” there’s a high chance of audience overlap. This means Flipkart may show both ads to the same users, driving up your ad costs without proportionally increasing conversions.

Why Is This a Problem?

• Higher Costs: Overlapping campaigns compete against each other, increasing your cost-per-impression (CPM) unnecessarily.
• Ad Fatigue: Users who repeatedly see the same ad may ignore it, reducing engagement.
• Inefficient Bidding: Your own ads bid against each other, leading to a poor return on ad spend (ROAS).

How to Fix It?

• Segment Your Audience Smartly: Instead of broad targeting, refine your audience based on intent. For example, one campaign can target new customers, while another retargets past visitors.
• Use Exclusion Lists: In Flipkart Ads Manager, exclude users who have already interacted with one campaign from being targeted in another.
• Leverage Retargeting Wisely: Rather than targeting all visitors, focus on specific behaviors—such as cart abandoners or users who viewed multiple product pages but didn’t convert.

Poor Ad Creative Execution: Low Engagement & Click-Through Rates (CTR)

What’s the Issue?

Unlike sponsored ads, Flipkart Display Ads rely heavily on visual appeal to grab user attention. Many advertisers make the mistake of using low-quality images, overcrowded designs, or generic messaging, leading to poor engagement and wasted ad spend.

Why Is This a Problem?

• Users Scroll Past Unattractive Ads: Display ads need to be visually compelling to stand out in a crowded marketplace.
• Weak Calls-to-Action (CTAs) Hurt Conversions: If your ad doesn’t clearly instruct the user on what to do next (e.g., “Shop Now” or “Limited-Time Offer”), they’re less likely to click.
• Poor Brand Perception: A poorly designed ad can make your brand appear unprofessional, reducing customer trust.

How to Fix It?

1. Use High-Quality, Professional-Looking Creatives: Ensure images are clear, high-resolution, and mobile-friendly (since most Flipkart traffic comes from mobile users).
2. Make Your Ad Copy Short and Impactful: Keep the messaging direct—highlight key benefits or offers without cluttering the design.
3. Test Different Variations: Run A/B tests on different images, headlines, and CTAs to identify what resonates best with your audience.

Example of a Good Ad Creative

• High-quality product image with a clean background
• A catchy yet simple tagline (e.g., “Upgrade Your Style – 20% Off Today”)
• A bold CTA button (“Shop Now”)

Ignoring Campaign Performance Data: Missing Optimization Opportunities

What’s the Issue?

Many advertisers make the mistake of setting up their Flipkart Display Ads and never checking the results. Without monitoring performance data, you have no way of knowing what’s working and what needs improvement.

Why Is This a Problem?

• Continued Spending on Underperforming Ads: If an ad is getting low clicks or conversions, you need to tweak it—leaving it unchanged wastes money.
• Missed Opportunities to Scale Winning Ads: If a campaign is performing well, increasing the budget can drive even better results—but without tracking performance, you won’t know.
• No Data-Driven Decision-Making: Without analyzing metrics, future campaigns will be based on guesswork rather than proven insights.

How to Fix It?

1. Monitor Key Metrics Regularly: Check Flipkart Ads Manager for CTR, ROAS, conversion rate, and CPC at least weekly.
2. Pause Underperforming Ads & Reallocate Budget: If an ad isn’t delivering good results, pause it and shift the budget to better-performing campaigns.
3. Optimize Based on Data:
   • Low CTR? Improve your ad creative.
   • Low Conversion Rate? Refine audience targeting.
   • High Cost-per-Click (CPC)? Adjust bidding strategies.

Flipkart Display Ads – Conclusion

Flipkart Display Ads offer a powerful way for brands and sellers to enhance visibility, engage shoppers, and drive conversions. By leveraging targeted placements, visually appealing creatives, and data-driven strategies, advertisers can maximize their return on investment. However, success requires more than just launching ads—it’s about constant optimization.

To get the best results, avoid overlapping audiences, create compelling ad creatives, and monitor campaign performance regularly. By refining your approach, testing different strategies, and making data-backed decisions, you can turn Flipkart Display Ads into a highly effective growth engine for your e-commerce business.

As competition on Flipkart increases, brands that master display advertising will have a clear edge. Start optimizing today, and watch your Flipkart sales soar!