Quick commerce is evolving fast, and so are advertising formats. With increasing competition on search pages, brands need more than just product visibility to stand out.
Zepto’s latest update — Brand in Spotlight — is designed to do exactly that. It enables brands to dominate premium search real estate and convert high-intent users through an immersive, brand-first experience.
What is Brand in Spotlight?
Brand in Spotlight is a premium ad format on Zepto that allows advertisers to secure top placements on the search page for targeted keywords.
Instead of directing users to a single product, it redirects them to a dedicated, distraction-free mini-store, showcasing the brand’s entire portfolio.
This creates a “shop-in-shop” experience, helping brands tell a stronger story while increasing the chances of conversion.
Key Features & Benefits
1. Category Dominance
Own the most valuable real estate on search by appearing prominently for high-intent keywords. This ensures your brand is seen before competitors.
2. Virtual Shop-in-Shop
Create a curated storefront within Zepto where users can explore your entire range without distractions.
3. Portfolio Discovery
Move beyond single SKU selling. Encourage users to browse and purchase across your product lineup, boosting basket size.
4. Premium Placement on Search
Your brand gains visibility not just in listings but also within brand filters, increasing discoverability during decision-making moments.
5. Automated CPM Optimization
Campaigns are powered by automated bidding, helping you maximize reach and efficiency without constant manual intervention.
Why This Matters for Brands
Traditional sponsored ads focus heavily on individual products. While effective, they often limit brand storytelling.
Brand in Spotlight shifts the strategy from:
- Product-first → Brand-first
- Single conversion → Multi-product discovery
- Visibility → Ownership of search intent
For category leaders and scaling brands, this means:
- Higher brand recall
- Better control over user journey
- Increased average order value (AOV)
Who Should Use This Format?
This format is especially powerful for:
- Brands with wide product portfolios
- Categories with high search competition
- Advertisers looking to build brand recall, not just sales
Final Thoughts
With Brand in Spotlight, Zepto is clearly pushing towards a more immersive and brand-centric advertising ecosystem.
For brands looking to win in quick commerce, it’s no longer just about being present on search — it’s about owning it.
Follow me on Linkedin for more content like this or read more blogs.