In the ever-evolving world of e-commerce, Flipkart has emerged as a crucial platform for brands aiming to reach, engage, and convert millions of Indian consumers. But running ads on Flipkart isn’t just about boosting visibility—it’s about aligning ad placements with specific brand objectives across the entire customer journey. Whether you’re launching a new product, driving consideration, or nudging users toward a final purchase, Flipkart offers a suite of ad solutions designed to influence each stage strategically.
In this blog, we’ll break down how brands can leverage Flipkart’s ad placements effectively—from upper-funnel awareness to bottom-funnel conversions—ensuring that your media investments serve your marketing goals with precision.
Awareness (Top of the funnel)
Goal: Let customers know your brand or product exists.
User Mindset: Browsing, not actively looking for a product. They may be scrolling the Flipkart homepage, checking category pages, or watching videos.
- Display ads – Increase the reach to more customers
- PCA video ads – Get noticed with PCA that showcase your brands or products in related shopping results
- Brand Store – Build lasting relationships and engage with shoppers through Brand stores
- Product Performance Ads – Capture customers attention and stay on top of mind across screens. Drive awareness among relevant audience across platforms.
Display Ads
It helps build top of mind awareness with display ads with high impact properties driving brand visibility. With placement across prime real estate, it has maximum reach to a large customer base. It easily captures attention with video and GIF formats.
Let’s discuss all the types of display asset available.
Homepage Widget
1st fold drives high impact visibility as it is the most prominent ad placement, to build top of the mind recall and must use for new product launch or collection.
It supports GIF to engage audience with targeted reach and supports 11 vernacular languages.
Announcement Widget
It is static 3XL widget that has customized callouts, with flexibility to lead to collection or product page. It helps drive users directly to product or collection page and democratize offers to a large audience.
Flexible Assets
Some flexible assets are available on the homepage that can be used based on the goals and objectives.
Brands you may like
It is a Multi brand carousal contextual Inventory where only relevant brands shown and leads to collection/Product page. It helps create Brand Awareness amongst audiences who is in-market, drive new to brand customers and Build recall with previously engaged audiences.
Today’s highlight
It is a Limited time property available during events, has an Animated headline leading to event page. Equipped with Advanced Targeting to capture attention and build top of the funnel during events, and boost complementary purchase by showcasing entire range of products.
Category Banner Ads
The banners ads drive high visibility with high relevance on the category landing page and reach an in-market audience for your category. The rich media grabs attention among category focused audience & stand out from the competition and power new launches with top visibility
Product Page Slot 0
The asset helps capture high intent and top order visibility on Product page. The option of Category level targeting reaches high intent audience, and creates deep engagement with interactive video capabilities.
Useful to Create Brand awareness amongst lower funnel audience who is in-market, Upsell & cross-sell to high intent customers and drive new to brand customers and target Brand switchers.
Other formats to build brand recall with touch points across the customer journey
Product Contextual Ads using video Format
The Video ad has 20% higher CTRs with a Video banner with product scroll and Clickable product showcase. It is available on both browse and search pages.
It is best for high involvement products, highlight product USPs and features and also promotion of premium products.
Can also be used to Showcase unboxing videos, tutorials and testimonials
Brand Store
This is the place where brand’s story comes to life, an immersive visual storytelling helps you build your brand. It can be customized the way you want to show your brand products and carries capability of multiple ads formats and widgets to create personalized shopping experiences for customers.
Product Performance Ads
This is an ad type which helps you reach your audience even when they are off platform, connect with them where they spend their time, drive recall on open internet and meta.
You can Create custom cohorts based on audience, behavior and context and brand recall at multiple touch points using open internet.
Customer comes to Flipkart and does a high value action (product search, ATC), then that customer sees ads of related products outside Flipkart platform on open internet.
With Targeted ad solution to drive off platform visibility through Criteo’s tech enabling open internet discovery and Meta for managing journey on social.
Use Case
- Drive consideration and convert casual browsers to customers.
- Reengage by purchase behavior and target brand switchers.
Brand Shots
It is an upcoming asset that can drive awareness via videos used in Social Media. It has a dynamic ad format that can engage high intent customers.
The Auto playing video and Scroll card with focus product details can boost purchase. You can also drive awareness of same products in vertical video format which your brand uses on stories/reel on other platforms.
Brand Flip
Brand Flip is used to create intrigue with dynamic ad format among customers. It has auto-flipping banner and showcase multiple products in same ad space and can drive awareness for new product with multiple features, multiple new products
CGI Banners
The banners drive awareness with higher engagement with location anchored 3D ads that engage on familiarity with the space and key USP of the product. Comes with Ultra immersive & realistic videos generated virtually and Landmarks that create excitement and intrigue ensuring top of mind brand recall. It is mainly used to drive awareness by higher engagement & intrigue for video ads for new launches and geography specific campaigns
3D Banners
These banners drive awareness & highlight product features using multiple angles of the product, the Eye catching, premium banners and has high CTR and Video capabilities to ensure higher engagement.
You can Showcase exact details of product form factor using 3D video and drive awareness by higher engagement & intrigue for video ads for new launches and product campaigns
Consideration(Mid Funnel)
Goal: Get users to consider your product as one of their top options.
User Mindset: Actively researching, comparing features, checking reviews, or browsing within a specific category.
- Interactive Creative – Highlight bestselling products and double your clicks via Interactive PCA
- Video Commerce – Showcase live demos and interactive sessions. Unveil the benefits of complex product features
- Gamification – Create curated/tailored experiences for high quality engagement
Product Contextual Ads
PCAs target high intent customer during search and browse with Engaging formats that showcase products and USPs. They can be optimized to reach through keyword Targeting.
Available top of page and multiple slots on search, browse and product pages.
Let’s discuss all the types of creative available.
PCA interactive ads
It shows brand logo(leading to collection page), USP and Clickable product scroll lead to detail page.
It has placement available on both search and browse pages.
It is easy to setup with no creative requirement, leads users to a collection of products wherein you can Flaunt your product range and drive engagement on new collection launch.
PCA rich Banner
It is a Large sized banner for rich visuals, with Callout at the bottom that leads to collection page/product page. The large sized banner with high customizability can depict rich visuals ensuring better engagement from customers.
PCA Auto Creative
It is a Slim banner with easy setup has logo/product image, Place header and callout and offers the Flexibility to lead to collection or product page.
PCA spotlight – Fixed Ad on Keyword
It can be served of selected Keyword, wherein you can reserve own, generic and competitor keywords and get Top placement in search result.
Available on PCA video, rich and interactive creatives.
With this you can Protect your turf in always on mode, drive eyeballs to your new launch/ hero products by playing on generic keywords and grow market share by covering all keyword types.
Survey Ads
This ad Identify the exact requirements of your customers through Targeted survey ads to reach the right audience and get deep insights.
Interactive survey ensures high engagement with your brand.
The Entry point is through banner and landing on product or collection page ensuring high profitability of purchase. It is Fast, cost optimal way to reach out to millions of customers and get deep insights.
Use case
- Insights survey: Gain insights on what users want and what matters most
- Product Finder: Conversational ads with consumers to lead them to desired product
How does product finder work – Use case in Footwear
Innovative Solutions
Through Exciting tasks and challenges , you can engage your customers, reward them for completing brand focused tasks and games and drive unique experiences in metaverse.
The innovative and engaging formats helps you stand out from the crowd and stay ahead of competition
Firedrops
It has Brand focused tasks and rewards to engage your customers.
Immersive games using AR/VR technology
It helps you create immersive experience using games, Drive additional purchase with rewards. It is very useful to drive new to brand / new to product use case.
Flipverse
It helps to create gamified, interactive and immersive shopping experience for customers and make your brand customers’ favorite & reward them with supercoins and digital collectibles. Mainly to Enrich customers’ shopping experience via a photorealistic virtual destination in the Flipkart app
Loyalty Store
It is an upcoming ad format that helps drive loyalty and followership.
Acquire fans/followers and keep them engaged through exciting tasks and rewards. You can connect with your followers using CRM.
Purchase(Bottom of the funnel)
Goal: Drive conversions and close the sale.
User Mindset: High intent—ready to buy, looking for the best deal, delivery time, or assurance.
- Product Listing ads – Keep PLA always on to help your product in front of customers when they are ready to buy
- Lead generation – Leverage ad formats to collect relevant leads
- Retargeting – Convert customers who have engaged with your brand. Drive recall on the open internet
Product Listing Ads
PLA helps you reach high intent in-market audience with performance driving inventory by bringing your products in front of customers when they are ready to buy. It is present across multiple folds of listing page with keyword targeting.
It is Available in 11 languages and you can use it to connect with high intent lower funnel audience and supercharge brand purchase.
Lead Generation
You can Leverage the reach of Flipkart to gain leads specially for BFSI and non endemic brands by Targeting and placements suited for brand objectives. It comes with pre-filled fields on native form.
You can also convey your brand story and drive leads
Mastering Flipkart ad placements isn’t just about visibility—it’s about precision. By aligning each ad format with the right stage of the customer journey, brands can create a seamless experience that drives awareness, builds trust, and converts intent into action. Whether you’re launching a new product or scaling an established one, mapping your objectives to Flipkart’s funnel ensures every rupee spent moves you closer to measurable growth. Start planning with purpose—and let your ads do more than just appear; let them perform.