Zepto has introduced Guaranteed Top of Search (GTS), a new Quick Commerce advertising solution that allows brands to secure premium visibility at the top of search results.
The offering is designed to provide brands with greater control over search visibility, placement, scheduling and advertising costs.
What is Zepto Guaranteed Top of Search?
Guaranteed Top of Search allows brands to secure the top search position with 100% Share of Voice for a selected period.
Unlike traditional search advertising, where brands compete through an auction, GTS provides a fixed top placement for the booked time slot.
Key Features of Zepto GTS
- 100% Share of Voice – Brands can achieve exclusive visibility at the top of search, eliminating competing brands from the selected placement.
- Guaranteed Top Placement – The format removes the uncertainty associated with bidding and allows brands to proactively secure premium search inventory.
- Strategic Scheduling – Brands can select specific days and hours to run the campaign. This can be particularly useful during peak demand periods, festive campaigns and high-intent shopping windows.
- Fixed Pricing – GTS operates on a fixed-cost model, providing greater budget predictability compared with auction-based CPC advertising.
- Limited Availability – Zepto will open GTS booking slots every month, with limited inventory available on a first-come, first-served basis.
Why is Guaranteed Top of Search Important for Brands?
Search on Quick Commerce platforms represents a high-intent consumer touchpoint. Consumers searching for a specific product or category are often closer to making a purchase decision.
For brands, owning the top search position during important periods can help drive product discovery, visibility and consideration.
When Should Brands Consider Zepto GTS?
GTS could be particularly relevant for:
- New product launches
- Festive and seasonal campaigns
- High-demand consumption periods
- Category events and promotional windows
- Key product launches or relaunches
- Periods of high competitive activity
However, guaranteed visibility should not be evaluated purely as a branding investment. Brands should measure its impact against incremental sales, conversion rate, new customer acquisition and ROAS.
The Future of Quick Commerce Retail Media
Zepto GTS highlights the continued evolution of Quick Commerce Retail Media, where premium search real estate is becoming an increasingly valuable advertising asset.
The opportunity for brands is not simply to buy more visibility, but to identify the right moments when owning search can translate into incremental business growth.
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